Saturday, 10 July 2010

Book: What the Dog Saw by Malcolm Gladwell

Finished another book by Malcolm Gladwell - "What the Dog Saw".

What the Dog Saw

I first came to know about Gladwell in his third book - "Outliers". I was attracted to his writing and soon, his first and second best sellers - "The Tipping Point" and "Blink" have also became my favorite books of all time. When I accidentally came across this book in the bookstore recently, it straight went into my shopping cart.

Back to the book. "What the Dog Saw" is not really a brand new book since it is a collection of previous article that Gladwell wrote for The New Yorker for the past few years. However, this book still worth reading because the articles explore a few topics deep into history of it own, and following the lines you will find really interesting fact that will change how we understand our world.

One of my favorite in the whole book, is the one titled - "The Ketchup Conundrum". Do you know why there are dozens of varieties of mustard but only one variety of ketchup? Do you know who had changed the approach of how food industry deal with product development, from searching the best Pepsi to the best Pepsis?
What the hell am I writing about? Pepsi? Pepsis? To answer your question, please check out this TED video:

Interesting right? Want to find out more about what is the different between choking and panicking? What running in the dog mind? Go grab the book or visit the author's archive. Hope you enjoy it!!

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